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Misleading offers, unlawful comparisons and breaches of market conduct rules may lead to a German unfair competition warning. The assessment depends on the statement, audience and context.

What we examine

  • Check the competitive relationship or the association’s standing.
  • Review the complete advertisement, including headline claims, explanations and ordering process.
  • Assess the requested undertaking, cost exclusions and indications of abusive enforcement separately.

Key legal considerations

Not every breach supports reimbursement of warning-letter costs. Section 13 UWG excludes reimbursement in certain competitor cases. This is neither a general exemption for small businesses nor permission to continue the disputed conduct.

Illustrative practical example

A business advertises a test result without adequately identifying the source or tested model. The advertisement, packaging, shop and dealer materials all need review.

Documents for the review

Complete advertisements, screenshots, competitor details, evidence supporting the claims and relevant terms and conditions.

Advice and next steps

horak. advises businesses, self-employed professionals and organisations on defending and enforcing claims. We discuss the facts, options, deadlines and fee basis with you. Our head office is in Hannover and we advise clients throughout Germany.

First steps · Undertakings · Court proceedings

Legal source: Official legislation. The assessment depends on the individual case.

Related guidance

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