English home · Legal topics · Contact · Deutsch

Newsletters, influencer campaigns and health or environmental claims engage different rules. Review starts with what the advertisement actually says and how its audience understands it.

What we examine

  • Trace consent and any applicable statutory exception for direct marketing.
  • Check advertising disclosures, music and image rights and agency arrangements.
  • Match substantiation for performance, health and environmental claims to the statement and product.

Key legal considerations

A publicly listed business email address does not automatically permit marketing emails. The existing-customer exception also has conditions. A track available on a platform is not necessarily licensed for every commercial campaign.

Illustrative practical example

A sales team adds trade-fair contacts to a newsletter. What matters is the consent actually given and documented, rather than the exchange of a business card alone.

Documents for the review

Campaign materials, consent wording and logs, contact sources, supporting evidence and agency or creator contracts.

Advice and next steps

horak. advises businesses, self-employed professionals and organisations on defending and enforcing claims. We discuss the facts, options, deadlines and fee basis with you. Our head office is in Hannover and we advise clients throughout Germany.

First steps · Undertakings · Court proceedings

Legal source: Official legislation. The assessment depends on the individual case.

Related guidance

Send us your enquiry

Tell us briefly what happened and include any deadline or date of service. All fields are optional. Please provide an email address or telephone number if you would like a reply. Sending an enquiry does not by itself establish a client relationship or confirm that we will handle a deadline. For urgent matters, please also call +49 511 357 356-0.

← Back

Thank you for your response. ✨

Thank you. Your enquiry has been submitted. We will review it and contact you if you have provided contact details. Please call us if a deadline is imminent.

Information about the processing of your enquiry and your rights is provided in our privacy notice (German). You can also contact us at info@abmahnungsrechte.de.