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This example explains the structure of a German unfair competition warning. It is not a ready-to-send template: the allegations, remedies and deadline must fit the case.
Example: misleading product advertising
A business advertises a product characteristic that the available evidence does not substantiate. A competitor wants the claim stopped. The advertisement, competitive relationship and actual product characteristics are assessed first.
What the letter should identify
The sender and any representative; the basis for standing; the specific advertisement with its date and source; the facts supporting the objection; the conduct to be stopped; and a reasonable response deadline. Any demand for reimbursement must explain its calculation, or identify a statutory exclusion where applicable.
Why an old template is not enough
Review must use the applicable Unfair Competition Act (UWG), including sections 5, 6, 8 and 13 as relevant. Historical references to the former Discount Act or obsolete section numbering are unsuitable. Enclosing a pre-drafted undertaking is not a universal condition of validity.
Section 13 UWG: official legislation · Preparing a claim
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